SEO by a Port Elizabeth based Search Engine Optimization Company
Organic SEO (Search Engine Optimization) is widely considered the most effective form of online marketing. It involves optimizing your website, through the use of specific keywords, top quality written content and careful link building, in order to improve a website’s ranking in the search engine results, making it easier for targeted visitors to find it.
How Does Search Engine Optimization Work?
Internet search engines such as Google use mathematical algorithms and various other factors (between 200 and 1000, depending on the source) to calculate the relevance to a given search term of the websites that they find. They do this primarily by scanning the websites for relevant and high quality keywords, links and content.
SEO takes advantage of this by ensuring that your site’s web copy has been carefully crafted with the aim of catching the eye of the search engine spiders. This way, the copy can attract not only traffic, but traffic that is likely to be converted into paying customers.
SEO as a Science
Search Engines such as Google are based on mathematical algorithms that return relevant results based on how similar the search query made, is to the websites contained in its index, it then displays the website it believes is most relevant to your query at the top of its results.
Our Search engine optimization works to ensure that your site is as relevant to the search queries related to your business as possible. This is where we are optimizing for the search engine bots and spiders, presenting information that they want too see and giving them reasons to rank your site higher.
We will always work with the best long term interests of your web site in mind. We will never do anything that may get you penalised or de–indexed from the Search Engines.
There are between 200 and 1000 different factors (dependant on the source) that the search engines consider when calculating the results to display – Our optimization works to ensure your site is taking as many of these factors into account as possible.
SEO as an Art
The art of SEO is encouraging the user to click on your website whilst surrounded by up to 20 other search results, all competing for that crucial click from a potential customer.
Once they have arrived on your website, the journey has begun. What do they do now? – What pages do they view? – What pages do they exit from?
There are an infinite number of questions that can be asked about the way traffic interacts with your website. We, as your SEO partner will work with you to learn about your processes and internal requirements. We are experts in usability, what users do on sites and why, how can we make them make that inital purchase and then keep them coming back for more.
Through creative thinking and placing the user experience at the forefront of the journey, we can improve your conversion rates and ensure that the traffic we have fought so hard to get, converts into sales and enquiries.
Manual Link Building Search Engine Optimization Services
Our SEO Port Elizabeth experts can sell you all kinds of services, like keyword research, page optimization and link building, that are intended to bring you not only traffic, but traffic that matters. We can then help you to convert that traffic into sales with high quality, informative and relevant on-page content – content that is designed for the human user as much as it is for the search engines.
The SEO services that we provide fall into two categories:
On Page SEO
This involves the writing of great quality on-page content, intended to catch the attention of search engine spiders whilst persuading visitors to become paying customers. Meta and header tags, among other elements, can also contribute to on-page SEO.
Off Page SEO
Our SEO Port Elizabeth services also include link building. This is a crucial element of off-page SEO, enabling you to develop an excellent link profile that will help to keep your site at the top of the organic search results. We concentrate on obtaining a high number of genuinely relevant and top quality backlinks for your online business.
